Why is the brand called 28³® (28cubed)?

28 represents the 28-day skin rejuvenation cycle our skin undergoes every month. The power of 3 describes the three main active ingredients in the Po³™ formula that are responsible for the main benefits of using The Lightening Serum.

Why have I not heard of The Lightening Serum by 28³® and the Po³™ formula before?

We only discovered the now patented Po³™ technology in the last few years. Many years are required to ensure its safety and efficacy, and incorporating Po³™ into The Lightening Serum 28³® required even further testing. We are confident about The Lightening Serum’s performance and are excited to share it with you .

Why The “Lightening” Serum?

We chose the word lightening because of its versatility and there are several interpretations – see which one is your favourite:

  • Light as in brightness – giving you more even and brighter skin tone.
  • Light as in less weight – our serum carries less active ingredient due to its high potency; leaving space for more other ‘good stuff’ such as Vitamin E, Amino Acids, Vitamin B5!
  • Light as in viscosity – Formulated especially for the South East Asian climate with high heat and humidity.
  • Light as in sunlight – Rays from the sun are one of the main causes of pigmentation.

Why is The Lightening Serum so effective?

Our patented Po³™ formulation tackles skin pigmentation issues at the root cause. It uses a multi-pronged approach, effectively preventing melanocytes from producing excess melanin and reduces pigmentation formation during skin cell formation.

Due to its high potency, we need less Po³™ in the formulation to achieve the same effects, leaving more space in the formulation for other “good stuff”! The Lightening Serum contains multiple beneficial ingredients for example Vitamin B5, Vitamin E, Allantoin, Amino acids, and ferment extracts with a range of benefits including antioxidant, hydrating, and skin-soothing properties.

Why is The Lightening Serum better than the product I use today?

Benchmarked against products with similar claims in randomized double-blind clinical trials, our serum was shown to be more effective.

It does sound too good to be real true but everything we have stated is backed by independent research and testing. Also, we all use it ourselves and we believe in it!, so we must believe in it!

Why would I want to use The Lightening Serum by 28³®?

Many of us suffer from pigmentation issues and dull skin from sun exposure, stress, poor diet, and many other lifestyle factors that accompany busy urban lives. The Lightening Serum helps you by dealing with the root cause of skin pigmentation issues, letting you feel confident and empowered.

How does Po³™ work differently compared to other active ingredients?

Our Po³™ formula is unique, discovered by our scientists and we even filed a patent on the technology. We wanted to create a formulation that works naturally with the skin, preventing excess melanin formation before it is even initiated.

Each of the three molecules in Po³™ work in corporation with each other, far exceeding the sum of their individual effects.

Is it natural?

The Lightening Serum contains a mixture of natural, nature-identical, and synthetic ingredients. We selected ingredients based on safety and efficacy. Below is a list of the relevant ingredients we use in our serum:

Pseudoalteromonas ferment extract
Saccharide isomerate
Amino acids (Proline, Alanine, Serine)

Nature-identical (synthetically made, but chemically the same as found in nature)
Maltol (ingredient from Po³™, naturally found in many food and beverages)
Theobromine (ingredient from Po³™, naturally found in cocoa, tea, coffee)
Panthenol (vitamin B5)
Tocopheryl acetate (vitamin E)
Allantoin (naturally found in comfrey plant)

Sodium saccharin (ingredient from Po³™, food-based)

So how does The Lightening Serum actually work?

It works by preventing skin cells from initiating the melanin formation process for any excess melanin – thus targeting the root causes of skin pigmentation issues, not just the symptoms. The unique combination, that includes the powerful Po³™ formula, works naturally with the skin’s 28-day rejuvenation cycle to reveal brighter, even and younger looking skin with each passing cycle.

The Po³™ in the serum works on newly formed cells, so as the outer layers are shed during our rejuvenation cycle, brighter, even and younger looking skin emerges.

What are the three food-based active ingredients?

Maltol, Sodium Saccharin, and Theobromine and have a long and safe use in the food and beverage industry.

What are “active ingredients” or “actives”?

Active ingredients or actives in skin care are responsible for imparting the benefits in skin care products, much like how medicines have active ingredients.

Can The Lightening Serum by 28³® work on any skin type and ethnicity?

Yes, it can. The serum consistently showed visible results for all tested South East Asian ethnicities, all skin types, and all ages. We chose South East Asian ethnicities as our testing base because of the high sun exposure, heat and humidity experienced in the region.

Do your products contain silicones, parabens, and preservatives? Are these dangerous?

Our products do not contain any silicones, parabens, and preservatives.

Silicones are safe for a majority of people, but a few individuals with acne-prone and sensitive-skin may not react well to it.

Parabens are a type of preservative, and harsh preservatives in general help keep our products safe for use by killing harmful bacteria. But we chose not to add this to our formulation.

While preservatives are generally safe to be used, they can kill beneficial bacteria on our skin at the same time. Since we have the expertise to formulate preservative-free products that are certified safe, we have not added any unnecessary preservatives in our product.

Why should I use a serum? Isn’t a moisturizer enough?

Serums have a higher concentration of active ingredients for a higher efficacy. Our research showed that using our serum in addition to a moisturizer resulted in significantly better efficacy than using the same moisturizers alone.

Can I use this with other products?

Yes, you can use our serum with other moisturizers and skin care products.

Can I mix the serum with my other products?

There is a trend where people are adding a few drops of serum into their other skin care products. We do not recommend mixing the serum with other products because the dosage of active ingredients has been carefully calculated for optimized efficacy. Mixing the serum with other products will render it less effective.

Will it work on the dark circles under my eyes?

Yes. The Po³™ formula works to effectively reduce dark circles caused by hyperpigmentation. Please note that some dark circles are caused by blood vessels under the skin, which is not treated by The Lightening Serum by 28³®.

What does it smell like?

It has a fresh, floral scent.

Does the serum contain fragrances?

Yes. If you are concerned about the skin irritation potential of some fragrances, we recommend that you try the product on your hand, followed by your ear, and a small area of your cheek for a few days first before using the product on your entire face. Nonetheless, we have conducted extensive safety testing on our product and it is deemed safe for use for the general public.

Does it have an expiry date?

Please refer to the package for the expiry date. The cartridges are designed to last for one week to ensure that you are always getting fresh and efficacious products. If unsure, please contact [email protected]

How should I store the serum to prolong its shelf life?

It’s best stored in a cool, dark place away from sunlight.

Can The Lightening Serum by 28³® work on sun-damaged skin or acne and scars?

It depends on the extent of sun damage. For severe damage, we recommend you to visit your dermatologist. Acne scars due to hyperpigmentation can last months and even years. Its lightening can be sped up by using our serum. Depending on the scar’s severity, we recommend at least 1-2 months of regular use to notice a visible improvement.

How do the active ingredients Po³™ penetrate into the skin?

Each of the 3 molecules in Po³™ are small enough to penetrate into the skins lower layers and have been tested to guarantee this.

Is it suitable for sensitive skin?

If you have sensitive skin and are interested to experience the power of Po³™, we recommend that you try the product on your hand, followed by your ear, and a small area of your cheek for a few days first before using the product on your entire face.

When should I use The Lightening Serum in my skin care regime?

Use The Lightening Serum right after cleansing and toning for maximum absorption of the active ingredients. Allow the serum to dry fully before applying the next step of your regime.

If you don’t have a skin care regime, apply The Lightening Serum after face wash and pat dry before application.

We strongly recommend applying sunblock as the last step.

The product has a funny appearance/smell. Has it gone bad?

If the product starts to smell like spoiled milk, the product should be discarded. If there is a slight discolouration to pink, there is no reason to worry. Po³™ is food-based and can sometimes change colour over time but the efficacy and safety are not affected.

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